What is Pinterest, Founder, Advantages & Disadvantages

What is Pinterest: Pinterest is an image sharing and social media service designed to enable the saving and discovery of information (specifically “ideas”) on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboards. The site was created by Ben Silbermann, Paul Sciarra, and Evan Sharp, and had over 430 million global monthly active users as of February 2022. It is operated by Pinterest, Inc., based in San Francisco so let’s know more about What is Pinterest.

The idea for Pinterest emerged from an earlier app created by Ben Silberman and Paul Sciarra called Tote, which served as a virtual replacement for paper catalogs. Tote struggled as a business, significantly due to difficulties with mobile payments. At the time, mobile payment technology was not sophisticated enough to enable easy on-the-go transactions, inhibiting users from making many purchases via the app. Tote users were, however, amassing large collections of favorite items and sharing them with other users.

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What is Pinterest used for?

Pinterest is a social network where people can find inspiration and ideas for their interests and hobbies. Every idea is represented by a Pin, which is an image that is searched and saved by Pinterest users. Pins can also link back to websites, which is why Pinterest is great for driving traffic and sales.

Why do people go to Pinterest?

What is
One of the most common reasons users come to Pinterest is for inspiration. They want to find and share new ideas, which suggests that they’re more open to investigating a new brand, concept, or product.

Who founded Pinterest?

Ben Silbermann, Evan Sharp, and Paul Sciarra co-founded Pinterest back in March 2010. Since then, we’ve helped millions of people around the world find recipes, parenting hacks, style inspiration, and other ideas to try.

Which country made Pinterest?

San Francisco, California, U.S.
Pinterest is an excellent tool to help increase links back to your website, which, in turn, drives more traffic. It is more effective at steering traffic back to a website than any other social media source.

What is the average age of Pinterest users?

The median age of a Pinterest user is 40, however, the majority of active pinners are below 40.

How does Pinterest make money?

Pinterest sells targeted ads called “promoted pins” that appear at the top of users’ feeds and search results. Those ads brought in about $3 per user in 2018. It also sells click-to-buy shopping ads to businesses and hundreds of retail partners

Do people still use Pinterest in 2022?

The platform now has 431 million monthly active users
But in February 2022, they reported a 6% decrease. Overall, this isn’t a terribly significant loss. 2020 was a unique year, and it makes sense that all the sourdough making and interior redecorating at the beginning of COVID-19 triggered an increase in Pinners.

Is Pinterest worth joining?

Since we know Pinterest has very similar characteristics to Google I think it is at least important to have a consistent presence on the platform. So the short answer is yes. Pinterest is definitely worth your time.

What are the disadvantages of Pinterest?

  • The traffic on Pinterest is attractive to a very specific audience.
  • The images you use must be very specific.
  • There are legal issues that must be considered.
  • More repins isn’t always a good thing.
  • Many boards on Pinterest are not necessarily business orientated.

What is the difference between Pinterest and Instagram?

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